Original research

UK citation studies, published as we learn.

GeoLab’s go-to-market is research-led: category citation share, prompt experiments, and method explainers. The study below is a modelled snapshot of the format — the same measurement standard we use with clients.

Sample study · 48 prompts · 5 engines

Who gets cited for UK B2B software?

A sample prompt-set snapshot across five engines. This is an illustrative study of the kind GeoLab publishes — not a live crawl of your category.

BrandShareMentionsCitations
HubSpot31%7441
Salesforce27%6838
Pipedrive14%3918
Zoho9%2811
UK specialists6%174
Unattributed / generic13%330

UK specialists take a 6% share — and only four linked citations across the set. That is the gap GeoLab exists to close: named, attributed, recommended.

Want this run on your category?

A Geo Audit uses a custom prompt set, five engines, and a competitor source map — not a generic ranking report.

Start with a Geo Audit