GEOLAB

GEO · Generative Engine Optimisation

Make your brand the answer AI gives.

Your buyers already ask ChatGPT, Perplexity, Gemini, Claude and Grok who to hire, buy and trust — and they act on the names they hear. If a competitor is the answer, you never enter the conversation. Geolab Studio is how ambitious brands get on that list, and stay there as the engines change.

Start with a Geo AuditWhat GEO is

ChatGPT · Perplexity · Gemini · Claude · Grok

01

Buyers ask engines, not just Google

Category, comparison and “best of” prompts now produce named shortlists. If you are not cited, you are not on the list.

02

Traditional SEO is the wrong unit

Models trust entities, corroboration and extractable answers. Page-rank tactics do not reliably produce citations.

03

Most brands have no baseline

Without a fixed prompt set, multi-engine runs and share-of-voice, AI visibility is anecdote. Geolab Studio starts with measurement.

What we do

Measure first. Then move the number.

01

Build the prompt set

A fixed, version-controlled set for your category — typically 40–120 prompts.

02

Measure citation

Real mention, citation and share of voice across ChatGPT, Perplexity, Gemini, Claude and Grok.

03

Run the method

Improve that performance through a repeatable six-stage process, not a one-off content burst.

04

Prove it monthly

The same prompt set is re-run on cadence so progress is visible and attributable.

The Geolab Method

Six stages. Repeatable.

See the full method

  1. 01

    Measure

    Establish how the brand appears — or fails to appear — across major AI engines.

  2. 02

    Map

    Explain why models choose certain sources and ignore others.

  3. 03

    Structure

    Make the brand technically and structurally legible to generative systems.

  4. 04

    Engineer

    Create or rework content so engines can retrieve, extract and cite it.

  5. 05

    Amplify

    Build the corroborating signals models use when deciding whom to trust.

  6. 06

    Prove & Iterate

    Re-measure on the same prompt set and refine continuously.

How we work together

Start with an audit. Stay with measurement.

One-off diagnostic

Geo Audit

£2,500 – £5,000

ex VAT · 2–4 weeks

A deep baseline of how engines talk about you, who they name instead, and a prioritised roadmap. Most brands start here.

Book an Audit conversation

Measurement retainer

Geo Monitor

£750 – £1,500 / month

ex VAT · monthly

Stay close to how engines talk about you. For teams who can act on the findings and want specialist measurement every month.

Talk about Monitor

Full retained delivery

Geo Programme

£3,500 – £9,000+ / month

Typical mid-market £4,500 – £6,500 · ex VAT

Named strategist, content, structure, authority work, and continuous iteration against a living view of how you appear in answers.

Start with an audit

Who it’s for

UK mid-market brands where AI shortlists already influence buying.

UK mid-market, typically £5m–£100m revenue. Marketing, growth and content leaders.

  • B2B SaaS and software

    Buyers ask engines to shortlist tools before they ever visit a comparison page.

  • Professional services

    Legal, accountancy, consultancy, architecture — trust and expertise are now mediated by AI answers.

  • Specialist and premium ecommerce

    High-consideration products are recommended, not just ranked.

  • Fintech and financial services

    Regulated categories reward brands that models can attribute and corroborate.

  • Education and high-trust services

    Shortlists form around named institutions and programmes inside generative answers.

Geolab Studio makes your brand the answer AI gives.

The Geo Audit is the way in — a 2–4 week diagnostic that shows where you stand and the roadmap to change it.

Start with a Geo Audit