01
Mention
Does the engine name you at all for the prompt?
GEO · Generative Engine Optimisation
GEO is getting named
inside AI answers.
The work of measuring and improving how often — and how favourably — you are cited or recommended inside AI-generated answers.
ChatGPT · Perplexity · Gemini · Claude · Grok
GEO versus SEO
Related problems. Different prize.
| Topic | SEO | GEO |
|---|---|---|
| The prize | A click from a results page | Being named, cited or recommended inside the answer |
| What models trust | Pages, keywords and backlinks | Entities, corroborating sources and extractable claims |
| Content | Volume and ranking coverage | Answer-first depth that a model can quote with attribution |
| Measurement | Rankings, traffic, conversions | Mention, citation, sentiment and share of voice on a fixed prompt set |
| Cadence | Algorithm updates and crawl cycles | Re-running the same prompts as engines change what they cite |
What we measure
Four questions. Same prompt set.
02
Citation
Are you attributed with a link or a clear source?
03
Framing
Is the mention favourable, comparative, or a caveat?
04
Share of voice
How often are you selected versus named competitors?
What it is not
- Traditional SEO with a new label
- Buying mentions or stuffing prompts into thin pages
- A one-off content burst with no baseline
- Optimising only for Google’s ten blue links