Journal
Occasional notes.
How buyers ask engines who to hire. What a baseline is. Who gets named instead. Written for UK firms that already invest in being found.
2026-09-07
Who AI names instead of you
When a mid-market buyer asks an engine for a firm like yours, someone gets named. Often it is not you.
2026-09-07
SEO spend versus what the engines answer
A site that ranks is not the same thing as a firm that gets named.
2026-09-07
What a Geo Audit is — and is not
A two-to-four-week diagnostic. Not a content burst. Not a software handover.
2026-09-07
The buyer prompt in one line
If you cannot write the question a serious buyer types, you cannot measure the answer.
2026-09-07
One ChatGPT screenshot is not a baseline
Anecdote is cheap. A locked set, re-run, is the unit.
2026-09-07
What ‘named instead’ looks like in accountancy
The slot is finite. Another practice is already sitting in it.